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Friday, 3 November 2017
PrimeDrinks decides to implement an integrated solution of management relationship with clients and consumers

PrimeDrinks, a leader distributor of wines and spirits, has trusted Bizdirect with the implementation of the Microsoft Dynamics 365 platform, in conjunction with the advanced marketing tool ClickDimensions, to improve its communication channels, develop the all-round capability of communication with its key stakeholders, providing greater versatility and flexibility in monitoring the evolution of the business.

Microsoft Dynamics 365 in an online model (cloud), with focus on sales and marketing, through integration with the ClickDimensions Marketing Automation platform.

_Improve the quality and effectiveness of communication and the relationship management with different targets;
_Provide a greater versatility, flexibility and ability to keep up with the evolution of business requirements;
_Optimize and standardize the internal work processes as well as the flows of the information circulation;
_Facilitate, streamline and make more efficient the management of your relationship with customers, managing information in a greater detail;
_Ensure a systematic access to monitoring information and support the decisions made;
_More efficiency of the entire process of handling requests with a focus on improving the quality of the service levels.

"This project is part of PrimeDrinks digital strategy, who has a goal  in contribute to the reinforcement of the relationship with customers and consumers. With the implementation of CRM (Microsoft Dynamics 365) and Marketing Automation (Click Dimensions) solutions, we aim to achieve an improvement in the quality and effectiveness of our communication and in managing the relationship with the different target. "

"The fact that Click Dimensions Marketing Automation solution integrates natively with the Microsoft Dynamics 365 is, with no doubt, an added value to our business because it will allow us to access and analyze in more detail, the results of the campaigns that we are going to develop directly from Dynamics 365. We also highlight the robustness of the solution that allows us to explore a complete set of automation features that will allow us to interact with customers in a targeted way, increasing the efficiency of our campaigns."

André Marques, Customer Marketing & Supply Chain Director na PrimeDrinks


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