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Monday, 25 September 2017
Critical Manufacturing evolves CRM to Cloud version and implements ClickDimensions automation marketing solution


Critical Manufacturing, a company of the critical group, is specialized in the development and commercialization of software products and services for advanced semiconductor, solar, electronics and medical device industries. The company chose Bizdirect to upgrade the Microsoft Dynamics CRM platform from the 2011 version to the version of Dynamics 365 (online). The company took advantage of this initiative to implement improvements in their customer management system and in the commercial process.

According to Francisco Almada Lobo, CEO of Critical Manufacturing, "The 100% international CRM project is an essential factor in the continuity of our growth strategy in international markets, in Europe, America and Asia and allowed us to improve some business processes, in the commercial and marketing areas. The ClickDimensions solution, it was the one that best complied with our requirements and the fact of integrating natively with Dynamics 365 was undoubtedly a plus, because allows us to have a 360º view of all the initiatives that we have developed with the customer base and prospects. "

With the recommendation of Bizdirect, the company decided to extend the CRM project to the Marketing area and to adopt the Email Marketing and Marketing Automation solution of ClickDimensions, the international partner of the Microsoft Dynamics 365 ecosystem, which Bizdirect represents in the Portuguese market.

According to Anna Zieba, the head of Marketing at Critical Manufacturing, "The ClickDimensions solution has played an important role in our Marketing activities, since that allowed us to improve our inbound marketing initiatives, from landing page creation, creation and campaign management and marketing lists, newsletters, realization of webinars and surveys, as well as a set of metrics that allow us to more accurately evaluate the ROI of our actions. "

Critical Manufacturing becomes one of the first national clients to adopt the ClickDimensions solution, providing their Marketing Team with a robust inbound marketing tool, that will allow the identification of new business opportunities in the action markets.


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